How To Raise More Money For Your Fundraiser With Facebook: 6 Key Tips For 2024

TL;DR: A variety of factors go into running a successful fundraiser, with one crucial aspect being how effectively you promote it within your community. In this article, we'll delve into strategies for promoting your fundraiser on Facebook!

Why? Facebook reigns supreme as the most prominent social network globally. Its unparalleled reach makes it an optimal platform for promoting fundraisers. While cross-promoting on platforms like Instagram or Twitter is beneficial (you can check out our article on 8 ways to use IG stories to raise more money fundraising here), Facebook typically yields the best results, especially if your target audience predominantly engages there.

1. Utilize Your Core Supporters

Friends, family, and existing donors make up your “core supporter” crew, and are pivotal in kickstarting your campaign. They should be the first to be informed about your initiative and encouraged to make purchases. Additionally, they can play a crucial role in amplifying your campaign by sharing it with their networks.

Here are some ways to engage your core supporters effectively:

• Conduct a facebook poll featuring various potato chip flavors and encourage your community to vote for their favorites.

• Share pre-launch updates to generate anticipation and keep your fundraiser at the forefront of everyone’s mind. For instance, tease your upcoming fundraiser with posts like, "Save the Date! Our 7-day fundraiser kicks off next Monday!"

• Empower your supporters by explaining how they can help spread the word about your campaign among their circles. Specifically, if they click the “share” button on your event page, they can easily share your event link via text, email, or on their social media accounts.

Want help strategizing more ways to engage supporters? Set up your next fundraiser on goaimly.com for and book a complimentary kick off call with one of our fundraising coaches - we’re here to help!

2. Craft Your Story

The narrative behind your fundraising campaign is instrumental in garnering community support and driving sales. Utilize your campaign page and Facebook posts to explain why you initiated the fundraiser and the impact your supporters will have on you and your cause. Transparency regarding fundraising goals and the intended use of funds fosters trust and encourages participation.

3. Showcase The Product You’re Selling (aka yummy gourmet potato chips!)

There’s a reason people say “a picture’s worth 1,000 words” - people are far more likely to “stop the scroll” for a picture than for words alone. Whether it's individuals endorsing your cause or showcasing the potato chips you’re selling as part of your Aimly fundraiser, prioritize visuals to captivate your audience. 

We send samples to fundraising organizers upon request, and recommend either using those or ordering some products ahead of your campaign so you can photograph them to use in promotions. If you’d like a sample ahead of your first fundraiser, just shoot our Customer Success Manager, Debbie, a message at customercare@goaimly.com and we’d be happy to help!

4. Try Using Facebook Live

Facebook Live presents an excellent opportunity to engage with your audience in real-time. Whether you're an individual or an organization, utilize this feature to provide insights into your campaign, discuss fundraising objectives, and showcase the products you’re selling as part of your fundraiser. Consider hosting Q&A sessions or behind-the-scenes moments (like, if you’re part of a sports team, a practice or rehearsal) to bolster engagement.

5. Highlight Supporters (Specifically, Them Trying The Potato Chips!) 

Encourage community members to share their experiences with the potato chips by posting images or reviews. User-generated content serves as a powerful endorsement and motivates others to participate in the fundraiser. Be sure to ask them to tag your account in addition to Aimly so both parties can repost the content and promote your event even more!

6. MOST IMPORTANTLY, Share Your Fundraiser Link

Maximize visibility by sharing your campaign link across your Facebook channels DAILY. Encourage any fundraising team members, family or friends to share the fundraiser on their personal feeds as well. Increased sharing massively enhances the likelihood of reaching a broader audience.

Bonus Tip: Conclude with Fundraising Campaign Results

After concluding your campaign, express gratitude to supporters and provide an update on its outcome. Whether you achieved your fundraising goals or require additional support, maintain transparency and celebrate milestones. Share progress updates to keep your community invested in your cause.

By effectively leveraging Facebook's features and engaging your community, you can amplify your fundraiser's visibility and drive more sales for your fundraising campaign.

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Organizing a triumphant fundraiser demands meticulous planning and effective promotion. That's why Aimly provides a platform to streamline your fundraising efforts, enabling your team to reach its goals efficiently. 

With the guidance of our fundraising experts, you can accelerate your fundraising journey and focus on your passions.

Launch your next fundraiser today at www.goaimly.com or reach out to our team at customercare@goaimly.com for more information! (Or, if you’d prefer to chat face-to-face, you can book a free kickoff call with one of our fundraising coaches here!)

Happy fundraising!