8 Ways To Use Instagram Stories To Raise More Money For Your Fundraiser

TL;DR: In the dynamic landscape of Instagram, having a robust community presence is crucial for the success of your campaign. While planning your posts, it's essential to leverage the power of Instagram Stories alongside traditional feed posts, especially considering the impact of Instagram's new algorithms.

Given that your followers may not always see your regular posts in their main feeds, utilizing Instagram Stories becomes a strategic way to cut through the noise. Positioned at the top of the homepage, Stories provide an excellent opportunity to engage your community and make your campaign promotion more compelling.

Diversifying Your Story Content

Instagram Stories offer versatility, allowing you to connect with your community in various ways. Whether you're already adept at using Stories or exploring new strategies, here are some ideas to optimize Instagram Stories for your next Aimly fundraiser!

1. Promote Your Campaign with Captivating Photos

After scheduling your fundraiser, make sure to announce it both in your feed and Stories to maximize visibility. Pro Tip: You can craft your story as a "hint" post, enticing followers to check out the latest Instagram photo in your feed for an exciting announcement.

2. Leverage Instagram's "Add Link" Feature

Anyone who’s ever tried to add external links to Instagram posts knows the pain of having to direct people to the link in your bio instead of a quick click. Well, Instagram finally provided a solution for this in Instagram Stories! The convenient "Add Link" feature in Stories allows users to include a direct link to their content. #ThankYouIG!

Click here to see our tik tok video where we walk you through how to use it!

This innovative feature enhances accessibility for your followers, making it seamless for them to navigate to your event page and participate in your campaign. Ensure that your sticker text is engaging and includes a call to action (or CTA), creating a direct pathway for chip purchases.

3. Engage with Campaign Videos

Leverage Instagram Story videos to showcase your chips and highlight the mission behind your campaign. Share insights into the impact of each purchase, emphasizing the cause you're supporting.

4. Address Community Questions

Use the "Question" feature to encourage your community to submit queries about flavors, shipping, and how Aimly works. Share the answers through Stories to keep your audience informed.

5. Poll "Have You Ordered Your Chips Yet?"

As your campaign approaches its conclusion, create a poll to engage followers and gently remind them of the limited time to purchase chips. This approach adds a fun element to the reminder.

6. Countdown Clock for Urgency

Add a Countdown Clock on the last day to buy, mirroring the urgency expressed on your Aimly fundraising storefront page. This tactic encourages procrastinators to make their purchase before the clock runs out.

7. Unbox Chips in a Video

If you order some chips for yourself, record an unboxing video to build excitement among your community. Encourage followers to share photos of themselves with their chips using specific hashtags.

8. Share Community Content

At Aimly, we're all about having a #GratitudeAttitude, and know that appreciation goes a long way! Celebrate your community by sharing photos of supporters with their chips in Stories. This not only appreciates featured buyers but also motivates others to make a purchase.

Final Notes of Crafting Instagram Stories That Will Help Get More Money For Your Fundraiser

To ensure your Instagram Stories captivate your community, follow these tips:

• Use the right dimensions: Instagram Stories have dimensions of 1080px by 1920px, or a 9:16 ratio.

• Utilize story apps and templates: Tools like Canva or PhotoCollage can enhance your Story visuals.

• Ask for help: Don't hesitate to seek assistance for video recording or photography to showcase your chips effectively. You can also always reach out to our fundraising coaches by booking a call here or emailing us at customercare@goaimly.com for additional 1:1 fundraising guidance!

Instagram Stories not only boost chip sales but also add a fun and engaging dimension to your campaign. Explore these strategies to maximize your fundraising potential on Aimly!