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Reflecting on a Year of Success: A Letter from The Aimly Fundraising Team

  • Writer: Aimly Fundraising
    Aimly Fundraising
  • Dec 29, 2023
  • 3 min read

Dear Aimly Goal Getters,


As we approach the end of this remarkable year, we find ourselves filled with gratitude and a sense of accomplishment. This letter is a heartfelt reflection on the journey we've shared, a few of the milestones we've celebrated, and the exciting path that lies ahead for fundraising with Aimly in 2024.


Celebrating 2023 Milestones


You asked, we listened: In 2023, our community-driven approach led to the development of more than 10 features that not only met but exceeded your expectations. Three game-changing fundraising features included our expanded sharing options, leaderboards, and donor boards!


1. The Share Feature: Making Sharing Effortless


Our Share feature emerged as a game-changer, allowing you to spread the word about your fundraising events with just a few quick clicks. Now, sharing your event page link, creating pre-written messages for social media, emails, and text messages, and effortlessly sharing on Instagram with customizable templates have become a reality.


Aimly Online Fundraising share feature

2. Leaderboards and Donor Boards: Enhancing the Fundraising Experience for Everyone


For Team Leaders, Team Members, and Donors alike, the Leaderboards and Donor Boards transformed the fundraising landscape. These enabled real-time tracking for Team Leaders, friendly competition and motivation for Team Members, and enhanced satisfaction for Donors by seeing the impact of their contributions instantly.


Aimly online fundraising leaderboard and donor board

Our Journey Together


Aimly is more than a fundraising platform: We believe our success is intertwined with the strength of our community, and express our deepest gratitude for your trust and support. 


We pride ourselves on being a small black owned business built by real people to help real people achieve their fundraising goals with ease. We know how challenging fundraising can be, which is why we aim to go above and beyond for each and every member of the Aimly community. 


One of my favorite messages shared about Aimly was  by Kristen of the The Cheer Mom blog, who had this to say about us:


“Their chips are amazingly delicious and their website is awesome, but Aimly goes above and beyond, more than any other fundraising company that I’ve seen. They don’t just give you a link to share, they offer free coaching sessions to help you maximize your fundraising efforts. They even have specific tips, just for cheer teams!”


Not only do your words mean the world to us, but we use them to help us shape Aimly into a top fundraising platform. If you have any thoughts on what you’ve loved about using us, or suggestions for what you’d like to see more of, shoot an email to customercare@goaimly.com with the subject line "User Feedback." 


Looking Ahead to 2024


The number one request we received this year was for more content on utilizing digital tools for effective fundraising. In 2024, expect valuable insights in our blogs, newsletters, and social media to maximize your fundraising efficiency. Check out our recent post about 3 of our favorite digital tools for a taste of what’s to come!


We welcome new and returning Goal Getters to explore the latest iteration of our platform and schedule your next fundraiser at www.goaimly.com (reminder: it’s totally F.R.E.E!), and follow us on Facebook, Instagram, and TikTok so you don’t miss our exciting fundraising tips, tricks and tools!



Reflecting on this year, we feel immense pride in the Goal Getter community we’ve grown. Our love for tasty potato chips and the joy of making fundraising easy, fun, and effective drive us forward. As we express our gratitude once again, we eagerly invite everyone to embark on an exciting 2024 together. 


Happy New Year, and Cheers to Aiming High and Raising Easily!

Marques Zahir (CEO) and The Aimly Team

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